Precise numbers vs Round numbers
Next time you talk numbers in your campaigns, use precise numbers instead of round ones. Examples: “27 ½ Hour Flash Sale” “Join 37,341 other subscribers” “2,134 others have tried this product” Here’s why. 👇 According to behavioural science, precise numbers draw more attention. Precise numbers are often considered more believable, persuasive, and authentic.
How to improve value for an ecommerce business selling low-repeat-purchase items?
Get them on your email list. 📧 Selling items like furniture, mattresses, or wedding dresses means repeat purchases are tough. These are often big-ticket items, bought after months of research and comparison. So here’s how I look at it: while you invest in Meta and Google, the real value lies in your email list. Customers […]
5 Essentials for Great Email Marketing ✉️
A very simple framework for whenever you get lost Have you ever struggled to figure out how email can move the needle for your business? You are not alone…. We often make things too complicated and fling ideas around like spaghetti, trying to see what sticks. BUT… There are 5 essentials in EVERY email marketing strategy. We all […]
